MANN KI BAAT

About the Client

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Objective

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The mGage India Solution

Riding triumphantly on the digital wave that has the citizens in its grip across the nation, mGage India enables citizens to listen to the Prime Minister’s Mann ki Baat address over a voice call. The session can be requested by citizens on their phones by giving a missed call on 1922. The user receives an outbound call, triggered from the mGage India voice platform within milliseconds of the missed call on 1922. Citizens also have the option of choosing the language of their preference (English, Hindi, default language for the user circle or select from a list of other languages). The speech is rendered in the language of choice on the voice call and is further saved for the user as their default language to avoid the user from going through the entire process of language selection on the future calls that the he/she requests.
It is the largest communication outreach program in the world and its delivery at such a massive scale is made possible by mGage India’s robust platform and its technical delivery capabilities. mGage India has a dedicated 3000+ channels capacity setup that accepts pre-call-notification (PCN) based missed calls and a 10,000+ channels capacity setup to handle outbound calling.

Outcome

26 Million
Registered unique user base.
06 Million
Missed calls recieved in a day - highest for a campaign
1.5
Outbound calls pushed in a day - highest for a campaign
60 Million
Unique missed call hits recieved in a month
360+ Million
Billing pulse (15s) per month